Data as a foundation for modern cultivation

On 22 May, over 60 growers, consultants and technology partners gathered at Tomatoworld for the masterclass Smart Cultivation with Data – This Is How We Do It. The event, organized in collaboration with Hoogendoorn Growth Management, LetsGrow.com, Svensson, Kas als Energiebron and Glastuinbouw Nederland, demonstrated how data can lead to better decision-making, increased yields and more sustainable choices in practice. Participants gained insight into the full journey from sensor measurements to strategic crop decisions, with plenty of room for demonstrations, interaction and real-world examples.

Ton Habraken from Svensson and René Beerkens from Hoogendoorn highlighted the importance of accurate data collection and sensor placement. They discussed the role of measuring radiation, plant and greenhouse temperature, and water uptake as the basis for decisions on screening, lighting and energy management. Jan Enthoven from Tomatoworld and Heleen Lugt from LetsGrow.com showed how the Strategy Manager helps growers develop cultivation strategies based on light, temperature, production and energy use. Marco de Groot from Flori Consult Group offered a perspective from ornamental cultivation, where the PAR sum provides direction for production planning, CO₂ management and screen strategies.

An inspiring part of the afternoon was the series of pitches from three technology partners, each showcasing how data and innovation are changing greenhouse practice:

• Fermata presented an AI solution that continuously analyses camera images to detect early signs of plant health issues. The technology allows growers to intervene sooner, even before visible symptoms appear, resulting in less loss and more precise crop management.

• Fotoniq demonstrated its light diffusion coatings, which ensure even light distribution throughout the greenhouse. This leads to better use of natural light, a more stable climate and improved energy efficiency without the need for additional systems.

• Vivent Biosignals provided insight into how biosignals from the plant itself deliver real-time data on stress levels, activity and uptake. This new layer of plant monitoring makes the plant’s internal processes visible and enables even more refined cultivation control.

The masterclass emphasized that future-ready companies rely on data-driven decision-making. Skills in technology, data interpretation and strategic thinking are becoming increasingly essential. Those who can translate real-time data into targeted crop actions achieve greater efficiency, more sustainable outcomes and less dependence on gut feeling or experience alone.