Direct access to international networks and pilot opportunities
This is our recap of the Agrotechnology session during the Ambassadors Business Day in Arnhem. In one afternoon, companies, growers, researchers and embassies came together, resulting in direct introductions and follow up meetings. In the panel session Farming with Bots, Lely, Pixelfarming Robotics, WUR and NXTGEN shared what truly makes the difference in barns and greenhouses. RVO presented the Agrotechnology Sector Guide, a practical overview that helps you get to the table faster.
Introductions through embassies accelerate your first customer conversation
Without the right entry point, it is difficult to move beyond an initial email. Embassies and RVO connected participants in a targeted way, precisely when there was active interest in the topic. This shortens the route from introduction to concrete discussion and creates earlier visibility on potential pilot projects.
Reliable data, a solid business case and clear service agreements determine whether growers step in
One clear message emerged from the panel. Reliable data, a strong business case and clear service agreements determine whether companies in barns and greenhouses decide to adopt a solution. When suppliers align on these elements, trust grows and broader rollout becomes feasible.
Shared standards and open data enable scaling up
Standards, open interfaces and multi party pilots make results repeatable. This reduces risk for users and makes expansion into other markets more realistic. NXTGEN Hightech Agrifood connects consortia to practical challenges so testing becomes faster and more effective.
The Sector Guide connects you to international contacts and partners
RVO presented the Agrotechnology Sector Guide, featuring innovations, field labs and opportunities for collaboration. The guide provides clear overview and direct contact points and supports positioning toward international posts. FME also contributed to its development.
Take the next step toward an international pilot today
Plan your next market conversation through an embassy or RVO, test your proposition against data, business case and service requirements, and organise a joint pilot based on shared standards. Within NXTGEN we work with partners every day to advance this approach, in line with our value of improvement, so strong solutions reach adoption faster.