Session 1: Introduction to business building

This kick-off session opens the inspiration sessions program and provides participants with a complete overview of the journey from early idea to scalable business. It introduces a shared language, structure, and way of thinking about business building, so that all following sessions build on the same foundation.

Whether you are at the start of a new venture or already working on growth, this session helps you understand where you are today and what the next logical steps look like.

Practical information

Date: 1 April 2026

Time: 12.30 - 17.00, including lunch

Location: Wonders of Work, Hoog Catherijne, above Vredenburgpassage (next to Rituals), Utrecht

What this session covers

The session introduces the full 5-phase roadmap for business building and scaling:

  • Breakout – identifying and validating high-potential opportunities

  • Blueprint – designing the business model and growth strategy

  • Build – developing the MVP and setting up operations

  • Boost – scaling the business in a controlled and sustainable way

  • Branch – expanding markets, partnerships, and long-term value creation

In addition, the session covers:

  • How strategy, funding, marketing & commercialization, operations, and people & stakeholders interact across each phase

  • Typical challenges and decision points in every stage of growth

  • How organizations can assess their current maturity and readiness to scale

  • What participants can expect from each of the deep-dive sessions

By the end of the session, participants have a clear mental map of the full journey and can position their own organization, project, or idea within the roadmap.

Register for Session 1: Introduction to business building

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