Launching a new business or venture starts with one crucial step: identifying the right opportunity. Many ideas sound promising, but only a small number are truly scalable, customer-driven, and commercially viable. In this inspiration session, we focus on turning early ideas into clear, validated business opportunities.
Participants are introduced to a structured, practical approach for exploring market needs, sharpening problem statements, and prioritizing ideas with the highest potential. The session combines best practices from startup building, corporate innovation, and venture development.
Practical information
Date: 6 May 2026
Time: 12.30 - 17.00, including lunch
Location: Wonders of Work, Hoog Catherijne, above Vredenburgpassage (next to Rituals), Utrecht
What this session covers
During this session, we zoom in on the Breakout phase of the 5-phase growth model:
Identifying and prioritizing business ideas
Defining target customer segments and unmet needs
Validating assumptions through early market research
Translating insights into a clear value hypothesis
Assessing strategic fit and initial business potential
You will learn how to move from “interesting idea” to a focused opportunity statement that can guide decision-making, resource allocation, and further development.
Agenda highlights
Welcome and recap of key takeaways from the kick-off session
Exploring control points and their strategic importance
Workshop: building and launching a minimum viable product (MVP)
Interactive group exercise
Q&A and discussion
Networking and collaboration
Are you working on a new concept, technology, or business idea and want to validate its real potential?
Join this session to learn how to identify the right opportunities, reduce early‑stage risk, and build a strong foundation for future growth.
Register for Session 2: Strategy
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