Strategy only becomes valuable when it is translated into real products and real customers. In the Build phase, speed, learning, and operational discipline are essential.
This session is dedicated to the practical side of venture building: developing a minimum viable product (MVP), testing it in the market, and setting up the operational backbone required for growth.
Practical information
Date: 1 July 2026
Time: 12.30 - 17.00, including lunch
Location: Wonders of Work, Hoog Catherijne, above Vredenburgpassage (next to Rituals), Utrecht
What this session covers
During this session, we focus on how to move from plans to execution:
Building and launching an MVP efficiently
Testing assumptions with real customers
Measuring and validating product-market fit
Setting up initial operations, processes, and technology
Iterating based on data, feedback, and performance
You will learn how to balance speed and quality, and how to structure experimentation without losing strategic direction.
Agenda highlights
Welcome and recap of takeaways from the previous session
How marketing and commercialization drive business success
Designing a winning go-to-market strategy
Interactive group exercise: how does your business generate revenue?
Q&A and discussion
Networking and collaboration
Are you preparing to launch a product or already testing your solution in the market?
Join this session to learn how to accelerate learning, validate your offering, and build a solid operational foundation for scaling.
Register for Session 4: Marketing and Commercialization
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