TomatoWorld / World Horti Center
See which data and XR applications fit your next step
On Thursday 12 November 2026, you will step into the greenhouse, choose two sessions and discuss which data and XR (Extended Reality) applications could be relevant to your practice. At TomatoWorld, you will see where cultivation data is generated and how projects use that data in testing, validation and demonstrations. In the afternoon at World Horti Center, you will explore how XR applications can connect with questions around labour, data visualisation, training, maintenance and remote support. This gives you a clearer view of what could be relevant for your greenhouse, customer, project or innovation, and who you can continue the conversation with.
Programme Data infrastructure in greenhouse horticulture practice
The day moves from data in the greenhouse to possible application in practice. In the morning, you will see how data is measured, connected, secured and used in projects. In the afternoon, you will place those same practical questions alongside XR applications for greenhouse horticulture.
Morning programme TomatoWorld
08.45 - 09.15 Walk-in
09.15 - 09.45 Opening
09.45 - 10.00 Coffee and moving to sessions
10.00 - 10.45 Session round 1
10.45 - 11.00 Changeover, coffee and moving to the next session
11.00 - 11.45 Session round 2
12.00 End at TomatoWorld, transfer to World Horti Center
Afternoon programme World Horti Center
12.30 - 13.00 Lunch
13.00 - 16.00 XR exploration for greenhouse horticulture
16.00 - 17.00 Drinks
The sessions
All morning sessions take place twice. In the registration form, you indicate which two sessions you would like to attend.
Session 1 - Real-time cultivation data in the greenhouse
What does it feel like to have greenhouse data available exactly where you need it? At TomatoWorld, you can see which crop data is being collected. In a demonstration setting, you can experience how data from different sources is made available to growers in real time by simply starting a conversation with Cassie, the digital crop assistant.
Session 2 - From cyber risk to resilient greenhouse
More connected systems require a clearer view of digital vulnerability. From the GrowITSecure (GITS) project, you will get an insight into cyber risk analyses, possible measures, and monitoring and detection in the autonomous greenhouse.
Session 3 - Talk to the Plant
Plants send signals, but the question is which data helps to understand those signals. This session introduces the set-up of Talk to the Plant, in which various sensor technologies have been used to better understand plant signals. You will hear which experiences and insights the project has generated.
Session 4 - Digital twin and sensor data reduction
A digital twin depends on the data you put into it. In this session, you will hear where digital twin developments in the greenhouse currently stand, and which data requirements and choices around data reduction are involved.
Session 5 - Data source localisation in the greenhouse
Measurements only gain meaning when it is clear where they come from. This session covers the set-up and current status of a joint initiative around localising data sources in the greenhouse, so that sensors, trolleys and robots can be better linked to location and moment.
Lunch at World Horti Centre
During lunch, you connect what you saw in the morning with questions from your own practice. This helps you follow the afternoon programme with more focus.
XR exploration for greenhouse horticulture
In the afternoon, you will explore how XR can connect with data visualisation in the greenhouse, support for harvesting activities, remote maintenance and service, training and instruction, and remote expertise. By moving between different XR application providers, you will get a picture of possible applications and starting points for collaboration.
Drinks
The drinks session gives you space to continue the conversation with people working on similar practical questions. This allows you to make contacts for a follow-up conversation after the event.
Why you should not miss Data infrastructure in greenhouse horticulture practice
If you work with data, automation or cultivation optimisation, you want to know where technology stands before it fits your own practice. During this day, you will see where data comes from, under which conditions applications are tested or demonstrated, and which questions remain open. This helps you discuss more specifically whether an application is relevant, mature enough, secure enough or suitable enough for your own context.
Who Data infrastructure in greenhouse horticulture practice is relevant for
Join as a grower if you want to assess what data and digital infrastructure could mean for your greenhouse practice. Join as a supplier, technology company, knowledge institution, fieldlab or innovation professional if you want to discuss how applications are tested, connected or further developed in greenhouse horticulture. XR and technology companies that want to explore the sector as an application context will also be present and will respond to concrete questions from practice.
Stronger innovations require visibility of data, context and use
This day shows how data infrastructure, practice locations and project experience come together around high-tech innovation for agrifood. Within NXTGEN Hightech Agrifood (Innovation Package 2 - Greenhouse Horticulture), tech companies, growers and knowledge partners work together precompetitively on handsfree innovations and on the conditions under which they can be tested, improved and made more widely applicable in the greenhouse. Partners and projects show what they are working on and what is being researched, tested or demonstrated in their context. This keeps visible which role data, security and use play before innovations move more widely into practice.
More information and registration for Data infrastructure in greenhouse horticulture practice
Do you want to determine which data and XR applications could be relevant to your greenhouse, customer, project or innovation?
Choose two morning sessions in the registration form and register for Data infrastructure in greenhouse horticulture practice on Thursday 12 November 2026.