Hamilton, New-Zealand
Direct market validation in an agrifood market where technology is widely adopted
You see it in your day-to-day operations, the home market is becoming more competitive and regulation is narrowing the room for growth. The question then becomes whether your solution can scale beyond Europe and how to test that with limited risk.
The NL Pavilion at Fieldays brings Dutch agritech companies and export-oriented agricultural businesses to Hamilton, New Zealand, during one of the largest agricultural trade fairs in the Southern Hemisphere. In four days, you can assess how the market responds to your solution, identify which parties are worth further discussions, and clarify the conditions you need to consider for your next step.
Programme NL Pavilion at Fieldays
Fieldays is an intensive trade fair week where you can hold a large number of conversations in a short period of time and gather direct feedback from the market. Within the Dutch Pavilion, you present your solution alongside other Dutch companies and engage in targeted discussions with potential customers, value chain partners, distributors and innovators from New Zealand. There is also space to test your proposition around themes such as sustainable production, data, robotics and automation.
Present within the NL Pavilion with strong collective visibility.
Hold targeted meetings with potential customers and partners from New Zealand.
Explore next steps regarding collaboration and local implementation.
Why you should not miss NL Pavilion at Fieldays
International expansion requires decisions based on real market input, not assumptions alone. This pavilion supports that process because you are visible on the exhibition floor while receiving immediate feedback on your offering and on how the sector operates locally. You combine market validation, network development and positioning in one visit. This helps you quickly determine whether a next step makes sense, who you should take that step with, and what adjustments may be required for local application.
Who is NL Pavilion at Fieldays for
This event is relevant for teams developing or applying technology in arable farming, livestock farming, horticulture and greenhouse horticulture who want to test market opportunities beyond Europe. Think of founders and business developers exploring market entry, product and engineering teams seeking practical feedback, and agricultural entrepreneurs with an export focus who see opportunities in data-driven cultivation, automation or more efficient production. Research institutes and organisations with a policy role that aim to strengthen international collaboration will also find a concrete entry point here.
Support from NXTGEN Hightech Agrifood
Fieldays is central to this participation. NXTGEN Hightech Agrifood supports by making knowledge and experience from the ecosystem available and by connecting participants where that adds value. This enables you to translate insights from the exhibition week more quickly into focused follow-up actions, such as an in-depth discussion, an exploration of collaboration, or a first step towards local implementation.
Costs for NL Pavilion at Fieldays
Up-to-date costs and participation packages can be found on the organiser’s page via Info & registration.
More information and registration NL Pavilion at Fieldays
Would you like to explore whether the New Zealand market fits your solution and whether participation in the NL Pavilion can support your next step? Review the programme and participation options via Info & registration.