Agritechnica | NL pavilion, Halle 25/25A13
Focused tour along NXTGEN partners
What happens when the smartest Dutch technology companies bring their innovations together on the world’s biggest agricultural stage? During Agritechnica 2025, on Wednesday, Thursday and Friday morning at 10:00, you can experience it yourself. NXTGEN Hightech Agrifood is organising an exclusive tour along partners who show how data, robotics and sensor technology are transforming agriculture. In small groups you discover how innovations from the NXTGEN programme take shape in practice, from precision farming to autonomous harvesting.
Why this tour adds value
In just one hour, the tour gives you a unique overview of how the Netherlands is working on the next step in Agrifood technology. You hear directly from the developers how their solutions contribute to smarter and more sustainable production. Participants gain insight not only into concrete applications, but also into the international collaboration behind this progress.
The partners you will visit
Tijdens de tour bezoek je stands van zes toonaangevende bedrijven binnen NXTGEN Hightech Agrifood:
OXBO > develops autonomous harvesting machines that reduce labour and increase yields, with applications in precision agriculture.
Koppert > presents biological crop protection and smart monitoring, as part of a modular robot platform that is being developed within NXTGEN.
Aurea Imaging > shows how image recognition and AI help growers make decisions on fertilisation, irrigation and harvest timing.
Vantage Agrometius > translates precision data into practical tools for soil, crop and machinery, with a direct impact on efficiency.
Pixelfarming Robotics > presents robots that operate fully autonomously at field level, steered by data and AI-based decision systems.
Soildata > reveals what is happening below ground, with measurement and analysis technology for healthy soils and targeted cultivation decisions.
Who this tour is for
The tour is relevant for growers, technology companies and researchers who are active in the Agrifood sector or who want to invest in the future of smart agriculture. Governments and knowledge institutions working on digitalisation and sustainability in agriculture will also find valuable inspiration here.
The Handsfree Agrifood ecosystem in action
Within NXTGEN Hightech Agrifood we are building an ecosystem in which technology and collaboration go hand in hand. Together with partners from research, government and industry, we work on solutions that contribute to the Handsfree Agrifood future. The tour at Agritechnica shows how this collaboration becomes visible in practice.
Registering for the tour
The tours start on Wednesday 12, Thursday 13 and Friday morning 14 November from the NL pavilion, Hall 25/25A13, and last about one hour. Participation is free of charge, but only possible for trade fair visitors.
Would you like to join? Send an email via the button below and indicate which day suits you best.